VIA VIA
moves you

Jouw Romeinse reis start hier

Beleef het Romeinse verleden in de Maas-Rijn Euregio met VIA VIA

“Wat volgt, staat altijd in verband met wat eraan voorafging.”

Bijna 2.000 jaar geleden bracht de Romeinse weg mensen in de hele Maas-Rijn Euregio samen: Romeinen, Germaanse stammen en Gallische gemeenschappen. Vanaf 2027 gebeurt dat opnieuw met VIA VIA, een meeslepende grensoverschrijdende route die België, Nederland én Duitsland met elkaar verbindt.

VIA VIA, ontwikkeld door 13 partners, bundelt bestaande Romeinse routes tot één vloeiende ontdekkingstocht voor wandelaars en fietsers, met negen hotspots. Van themaroutes en 3D-personages tot interactieve expo’s en audiofragmenten: deze hotspots laten het Romeinse verleden van de Maas-Rijnregio op een levendige manier herleven.

Bezoekers worden onderweg vergezeld door de Romeinse koopmansfamilie van Quintus Iulius Viator, tot leven gebracht met AI. Via hun verhalen reis je mee langs de negen hotspots en ontdek je steden, landschappen en herkenningspunten zoals de familie die zelf heeft ervaren.

Bepaal je eigen Romeinse route — te voet of op de fiets, maar in ieder geval volledig ondergedompeld in het verleden.

Ontdek de creaties van
onze ondernemers

VIA VIA brengt je langs heel wat Romeinse plekjes, maar ook langs enthousiaste ondernemers die zich laten inspireren door het Romeinse verleden. Met de kennis van toen en de kennis van vandaag creëren ze de meest originele producten. Producten waar jij ook mee mag van genieten.

Limburgica Caseus kaas uit Parkstad

De wetenschap achter VIA VIA

Wetenschappelijk onderzoek vormt de basis van VIA VIA en zorgt ervoor dat onze grensoverschrijdende route zowel boeiend als historisch correct is. Door de rijkdom van onze hotspots te verbinden met de nieuwste kennis over het Romeinse verleden van de regio, krijgen bezoekers duidelijke en betrouwbare inzichten terwijl ze zich helemaal in de geschiedenis kunnen onderdompelen. Onze academische partners — de Université de Liège en het onderzoeksproject Constructing the Limes (Universiteit Utrecht) — helpen ons daarbij.

In 2027 breiden zij de VIA VIA-ervaring uit met een wetenschappelijke kaart en een rapport met gedetailleerde informatie over Romeinse vondsten en hun context in de Rijn-Maasregio. Daarmee tonen ze de historische betekenis van de locaties langs de VIA VIA-route en helpen ze bezoekers het rijke Romeinse erfgoed van deze grensregio nog beter te begrijpen.

Wandel of fiets onze routes
met behulp van de app

Onze app begeleid je doorheen het landschap en 
bevat talrijke Romeinse verhalen met audiofragmenten, 
3D-visualisaties, filmpjes, enz.

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Omslagafbeelding voor VIA VIA
VIA VIA

VIA VIA

Moves you

VIA VIA ENTREPRENEUR – Via Belgica Romana Ice Cream

Mario Vanoppen is an entrepreneur through and through. In Vroenhoven and Rekem, he has already won over many customers with his delicious ice cream creations. Now you can also enjoy his artisan ice cream on the market square of Tongeren, with a view of the beautiful basilica and just a stone’s throw from the Gallo-Romeins Museum.

Why VIA VIA?

“When I first heard about the VIA VIA project, my creative mind immediately started racing. What did the Romans enjoy eating? Did they already have sugar? No — honey. And what herbs did they use? What kind of milk and fruits? After many questions, I finally knew it: Via Belgica Romana ice cream.”

Discover more on: via-via.eu/en/product/romeins-ijs-bij-gelateria-mario/

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #ViaBelgica #Romanhistory
#Tienen #Tongeren #GalloRomeinsMuseum #ULiege #UniversiteitUtrecht #ConstructingTheLimes #HetRomeinsMuseum #Maastricht #MaastrichtMuseum #Voerendaal #Simpelveld #Aachen #Julich #MuseumZitadelle #ErlebnisraumRomerstrasse
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VIA VIA ENTREPRENEUR

ENTREPRENEUR – Tungri Gold

Davy Daniëls grew up surrounded by soft drinks and beers in his parents’ beverage business. That is where his love for beer began. At the age of 21, he stepped into the real world of brewing. Today, his passion has resulted in a Roman-inspired beer: “Tungri Gold”.

Why “Tungri Gold”?

“Well, Tongeren is the Roman city par excellence. We simply had to do something with that heritage. Through the contacts with VIA VIA and a trade fair where I met the beekeeper De Kevi, the idea of working with honey emerged — the sweetness of the Romans. We experimented with the amount of hops and combined it with the local honey from ‘De Kevi’. That makes ‘Tungri Gold’ softer, slightly sweeter and exceptionally easy to drink.”

Read more in our blog: www.viabelgica.nl/en/tungri-goud/

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #ViaBelgica #Romanhistory
#Tienen #Tongeren #GalloRomeinsMuseum #ULiege #UniversiteitUtrecht #ConstructingTheLimes #HetRomeinsMuseum #Maastricht #MaastrichtMuseum #Voerendaal #Simpelveld #Aachen #Julich #MuseumZitadelle #ErlebnisraumRomerstrasse
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ENTREPRENEUR – Tun

ENTREPRENEURS – “It’s all about the experience, and that is incredibly important.”

The remains in the cellar of Hotel Derlon in Maastricht, together with the Roman bathhouse in Heerlen, are the crown jewels of Roman South Limburg. And it was precisely there that the first workshop for entrepreneurs was held. This was followed by inspiring gatherings at Centre Charlemagne in Aachen and the Gallo-Romeins Museum in Tongeren.

At the invitation of the VIA VIA project, the central question was how entrepreneurs can connect with the growing interest in the Roman history of the Euregio.

Discover more in the blog by journalist Harry Lindelauf: www.viabelgica.nl/en/ondernemers-het-gaat-om-de-beleving-die-is-zo-ontzettend-belangrijk/

The inspiration workshops in Maastricht (9 March), Aachen (16 March) and Tongeren (23 March) attracted dozens of entrepreneurs. Did you miss the workshops? And would you still like to participate? No problem — we are open to your ideas: info@via-via.eu.

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #ViaBelgica #Romanhistory
#Tienen #Tongeren #GalloRomeinsMuseum #ULiege #UniversiteitUtrecht #ConstructingTheLimes #HetRomeinsMuseum #Maastricht #MaastrichtMuseum #Voerendaal #Simpelveld #Aachen #Julich #MuseumZitadelle #ErlebnisraumRomerstrasse
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ENTREPRENEURS – �

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WELCOME - VIA VIA moves you- An International Roman Landscape Full of Stories and Experiences

Between 2025 and 2027, 13 partners from the Euregio will work together to bring the Roman past to life. VIA VIA is a Roman Route trip where visitors will discover 9 Roman attractions across Belgium, the Netherlands, and Germany. The project aims to offer visitors a unique journey through history, crossing national and linguistic borders.

Cross-Border Collaboration
13 partners from Belgium, the Netherlands and Germany are joining forces to make this project a success. Among them are the municipalities of Maastricht, Simpelveld, Voerendaal and the cities of Tienen, Tongeren-Borgloon, Jülich and Aachen. Other participants include institutions such as Museum Zitadelle in Jülich, the Gallo-Roman Museum in Tongeren-Borgloon, Centre Céramique in Maastricht, the Roman Museum in Heerlen, Via Belgica, and Erlebnisraum Römerstrasse. Additionally, the universities of Liège and Utrecht (Constructing The Limes) are involved as knowledge partners.

Entrepreneurship and Experience
This unique route offers more than just history. We are involving entrepreneurs who will translate Roman stories into unique projects. Think of local products, handcrafted souvenirs, and culinary experiences. Collaboration with touristic experts and the universities of Utrecht and Liège ensures a historically accurate and economically impactful experience.

9 Roman Hotspots
VIA VIA will offer an exciting Roman experience at 9 unique locations starting in 2027:
• Tienen – an interactive walk along Roman sites
• Tongeren-Borgloon – an interactive walk along Roman sites
• The Gallo-Roman Museum in Tongeren-Borgloon – an immersive room
• Maastricht – interactive exhibits at Maastricht Museum and Hotel Derlon
• Voerendaal – interactive landscape element at Villa Voerendaal
• The Roman Museum in Heerlen – an immersive room
• Simpelveld – a cross-border Roman landscape park
• Aachen – Roman city walk
• Jülich – interactive exhibition at Museum Zitadelle

For more information: www.via-via.eu

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #viabelgica #romanhistory
#TIENEN #tongeren #galloromeinsmuseum #uliege #universiteitutrecht #constructingthelimes #HetRomeinsMuseum #maastricht #maastrichtmuseum #voerendaal #Simpelveld #aachen #julich #museumzitadelle #erlebnisraumrömerstrasse
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WELCOME - VIA VIA mo

Met dank aan

The Interreg Meuse-Rhine program recognized the VIA VIA tourism project as a good initiative for an implementation amount of €4,567,252.40 and granted an ERDF contribution of €2,283,626.17. The project is also supported by the European Union, with co-financing provided by the Wirtschaftsministerium Nordrhein-Westfalen, the Province of Limburg, and Regio Deal Parkstad Limburg.